9th Azerbaijan International Education Exhibition. The exhibition is the leading student recruitment event in Azerbaijan. It is the only event in the field of education organized with support of the Ministry of Education of the Republic of Azerbaijan. The support of the Ministry emphasizes the significance of the exhibition for the development of the education sector in the country, and contributes national groups and universities to participate in the event.

The exhibition directly connects you with students and their parents eagerly looking for higher education, study programs and training courses abroad. 9th Azerbaijan International Education Exhibition is the only in the region that provides the prescheduled meetings service that connects you with your target audience before the event, and works on making your participation more productive.

Why Azerbaijan?

In the last years there has been a tremendous increase in the number of Azerbaijani students study overseas. Such tendency is justifying a strong and constant growing of economy indexes in Azerbaijan.

• Azerbaijan is a leader in the Caucasus Region and the most stable country in CIS with population 9.7 mln.
• For the recent 7 years GDP increased 3.2 times, Oil Sector increased 2.6 times and the government budget’s income grew 16 times.
• Over $170 bln USD has been invested to the economy of Azerbaijan during the past 7 years. More than 1.2 mln new job places has been opened.
• Population revenue has increased 6.5 times, average salary increased 5.5 times and the poverty dropped down to 5.3%
• Receiving a high education is of great importance to Azerbaijani citizens. There is a quite high demand for qualified education exists and many families are looking for a prestigious schools abroad.
• Every year over 15 thousand Azeri students study overseas.

What Exhibitors Say?

• 92% of exhibitors are satisfied with the number of attendees.
• 85% of exhibitors are satisfied with quality of the attendees.
• 62% of exhibitors expect to conclude new contracts as a result of the exhibition.
• 85% of exhibitors stated that their expectations of the exhibition have been met.
• 92% of exhibitors confirmed their participation in the next year exhibition.

A reliable partner...Azerbaijan

For several years, Azerbaijan has been leading among the CIS countries in terms of GDP growth and other indicators. Over the past five years the economy has grown 2.6 times, and budget expenditure more than 10 times.

Azerbaijan was declared the number-one reformer among 181 countries in the world according to the World Bank's Doing Business Report 2009, which evaluated the business climate in countries across the globe

Who choose Education Abroad in Azerbaijan?

• Azerbaijan is the biggest oil-rich country in the Caucasus Region with population over 9 million. 1.83 million(20.4%) of the population are between 16-28 age.
• Receiving an education is of great importance to Azerbaijani citizens. A quite high demand for qualified education exists in Azerbaijan and many families are looking for a prestigious universities and schools abroad.
• Every year over 15 thousand Azeri students study overseas.

Advantages of Education Exhibition in Azerbaijan

• Maximum coverage of potential audience between 16-30 age in a short period: three days of intensive talks and meetings with students and their parents seeking for education abroad, as well as agents, customers, etc.
• A new and modern exhibition complex - the best in the Caucasus region. A wide range of ready-made and individually constructed stands.
• Support of the Education Ministry in organising mass attendance of the students from all secondary and high schools in Baku city and the regions.

Promotion Campaign

To ensure effective work during the three days exhibition the organisers develop a high level of media promotional campaign which attracts over 10 thousand potential students right to your booth.

it includes:

• Direct distribution of 30.000-35,000 invitations under the professional database, including all educational institutions in Azerbaijan.
• A broad mass media coverage on TV and radio two weeks prior to the fair.
• Outdoor advertisement: banners, light boxes, advert in metro and bus stations, etc.
• Ads and articles in specialized and leading mass-media of Azerbaijan
• Press conference dedicated to the exhibition.

Sectors

• Programs offered by higher education institutions
• Distant education systems
• Education abroad & student exchange programs
• Post-graduate education
• Extracurricular educational and tourism programs
• Language courses & summer schools
• Furniture and equipment, including gyms, laboratories and study rooms
• Multimedia systems, video and TV equipment, computer classes

Why Exhibit?

Exhibitions occupy a special place in the marketing and communications strategy of any company. There is no other means of communication which can be tailored so individually and nowhere else is it possible to enjoy such direct contact with customers, bringing into play all the five senses (sight, hearing, taste, touch and smell) to make them aware of their need for information or, in some cases, to satisfy an existing need for such information.

An industrial specialized exhibition is a meeting place for a whole branch of industry and the opportunities it offers are almost limitless. A strategic factor in any successful business is getting close to the customer and this is crucial in both international and domestic markets. Another advantage of taking part in an exhibition is that it affords an opportunity to maintain contacts with existing clients. Research into exhibitions proves that "exhibiting goods at a trade fair influences purchasing decisions six times more than any other method and people remember exhibitions longer than adverts". Statistics prove that 57 percent of buyers purchase goods and services at exhibitions and 90 percent of visitors use the information they obtain at exhibitions when making decisions as to which goods or services to buy.

Among the advantages of taking part in an exhibition is that a company attracts attention to its goods - and not just the attention of the specific group of people visiting the exhibition, but also of the media and of state structures. It also offers them quantitatively and qualitatively excellent contacts with the targeted group at a relatively low cost.

Exhibitions afford the most direct form of sales: one-to-one contact with potential clients and suppliers. The cost of conducting business through exhibitions is almost half that (45 percent) of using more traditional direct sales methods. Given the estimated cost of one visitor, the costs of exhibiting are considerably lower than those of any other form of advertising.

To sum up, exhibitions offer participants many advantages, including:

• The cost of contact with one representative of a company’s target audience at an exhibition or trade fair is markedly cheaper than any other means of advertising.
• The unique "extra-territorial" nature of an exhibition makes it much easier to establish contacts; in this environment you, your potential customers and your competitors are all on neutral territory.
• An exhibition is the ideal place to learn about demand for new goods and to conduct research into what your competitors are doing.
• An exhibition is an effective means of helping a firm to penetrate new foreign markets or establish dealership networks.
• An exhibition allows you to show your new goods in action.
• The fact that media representatives attend exhibitions makes it a lot easier to work with them and helps with the creation of PR material.
• Taking part in an exhibition allows you access to a fairly substantial segment of the market in a short time.
• For any business an exhibition is a bridge linking customers, wholesale and retail trading companies, suppliers and manufacturers and it offers a competitive environment for making new contacts.
• The very best intellectual and material resources available for you to take advantage of are concentrated in and around an exhibition for the short period of its duration.