Google has a new logo. The company unveiled it in a video on Tuesday that showed the evolution of the logo.The company explained the redesign in a blog post as well as showed off a gif showing some other design changes:
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
In the video, Google also showed the evolution of its logo over the last 17 years:
The new logo follows a massive reorganization of the company. Google is now a subsidiary of a company called Alphabet.