A simple idea to create top quality clothing reflecting the latest fashion trends at affordable prices was the start signal for one of Europe's largest clothing brands for young woman - VERO MODA. The idea was the inspiration of Troels Holch Povlsen, who started the business behind the label in 1987, and VERO MODA was one of the first brands in the BESTSELLER family to be created. At VERO MODA we live and breathe trends. Our contemporary international collections offer can’t-live-without pieces alongside essential wardrobe staples. The VERO MODA mainline interprets catwalk trends at chain store prices. Fun and youthful pieces are mixed with elegant grown-up styles to reflect the VERO MODA woman’s mood.